More Buyers. More Sales. Better Profits.
A buyer-centric business makes buying easier for customers.
The Buyer-Centric Method helps small businesses increase profits by improving the parts of the buying experience that matter most - making your business easier to find, easier to choose, and easier to buy from.
What is the Buyer-Centric Method?
It’s not about doing more. It’s about removing what gets in the customer’s way.
The Buyer-Centric Method is a simple, practical way to increase sales by making buying easier for your customers. Instead of relying on complicated marketing tactics, it focuses on improving the buying experience — the real driver of sales, revenue, and profitability.
At its core, the method helps small businesses:
Get found more easily
Be understood more quickly
Guide customers more clearly
Deliver an experience buyers want to return to
When customers can move smoothly from first impression to purchase, your sales increase naturally — without the stress, guesswork, or expensive trial-and-error.
The Four Stages of the Buyer’s Journey
The FEEL Framework is a simple, four-stage map of how buyers make decisions. When even one stage is unclear or confusing, sales slow down. But when all four stages work together, customers move naturally toward a confident “yes.
Here’s how it works:
1. Find It — Can customers discover your business easily?
If buyers can’t see you, they can’t choose you.
This stage focuses on visibility, searchability, and showing up where customers actually look.
Common problems:
No one knows you exist
Poor visibility in the community or online
Listings, website, or signage are weak or missing
2. Experience It — Do customers instantly understand what you offer?
Within seconds, buyers decide if your business is relevant to them.
Clear messaging and simple communication make that choice easier.
Common problems:
Confusing messaging
Too much information or jargon
Customers can’t tell what you actually do
3. Engage It — Is it easy for customers to take the next step?
People buy when the path is simple, guided, and friction-free.
This stage is all about making the “yes” obvious.
Common problems:
No clear call to action
The buying process feels complicated or unclear
Customers feel uncertain about what to do next
4. Love It — Do customers return because the experience was excellent?
Repeat customers are the most profitable customers.
This stage focuses on consistency, delivery, and creating a reason to come back.
Common problems:
Buyers don’t return
Poor follow-up or customer experience
Missed opportunities for loyalty and referrals
Business Owner Memberships.
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Hi. I’m Adam.
Welcome!
As a former bank executive turned entrepreneur, I understand the value of having a clear business strategy. In the banking industry, regulators want to see that banks have in-depth and intentional strategic plans. They do this because, when implemented effectively, strategic plans can majorly impact any organization as they help prioritize goals, set plans of action, and bring accountability to complete each strategy. In other words, banking regulators understand that strategic business is good business.
If you are like many of the business owners I know, no one is pressing you to have a strategic plan for your business, and there is always something more urgent than focusing on long-term strategies. But the truth is that having a clear strategic direction for your business is probably the single most important thing you as the business can do for your company. Your business strategy can be the difference between just getting by and being wildly successful.
Welcome to the Business Strategy School. I look forward to watching you grow your small business through simple business strategies.
-Adam Witmer-
WORK WITH ADAM
Free Courses
Our courses are coming soon. Our “basics” series will be free, and included in our free membership. Additional courses will focus on specific business strategies.
Coming Soon!
Free Membership
Join our community of like-minded business owners and entrepreneurs who are working to strategically grow our businesses. Did we mention this membership is free?
My Books
I’m the author of the book The Buyer-Centric Small Business: A simple roadmap for more sales, faster growth, and repeat customers. Available in early 2025.
Master the boring stuff.
Join us as we learn to work on, not in, our businesses.
Our free, Starter membership is the best way to get going with the Business Strategy School. Membership includes strategy shorts, marketing tips and tricks, free ebooks on business strategy, free mini-courses, and access to our community.
Coming in 2025:
We Literally Wrote the Book on Buyer-Centric Business
The Buyer-Centric Small Business offers a framework for small business owners to shift their focus back on the buyer so they can get unstuck and grow their business into the profit-making machine they always dreamed it could be. Author Adam Witmer explores what it looks like to have a company that is focused on one thing: the needs of the buyer. This is done by understanding how a buyer experiences our small business and then by developing a clear path - the buyer journey map - to help buyers seamlessly move from one stage of their purchasing journey to the next. Being a consultant and entrepreneur himself, Adam shares real-life examples, provides motivation to focus on the buyer, and leaves readers with practical applications on how to create a buyer-centric small business.
The Podcast.
NEW IN 2025: Adam and fellow entrepreneur Jeff Gargas, discuss anything and everything related to small businesses. From marketing and sales to websites and business models, they bring a fun and relaxed approach to the sometimes intimidating topic of business.
Grow your business.
Free Membership.
Master the boring stuff by becoming a free member of the Business Strategy School. The business strategy school is designed for busy entrepreneurs who need help working on, not in their business. Get marketing tips, simple strategies, and small business best practices as a free member of the Business Strategy School.
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