BUILD A BUYER-CENTRIC BUSINESS. MAKE BUYING EASIER. INCREASE YOUR PROFITS.
The Buyer-Centric Method™ shows you how to make buying easier—so more of the right customers find you, choose you, and your profits increase.
Big Ideas, Real Impact.
Most small businesses don’t have a sales problem - they have a buying problem.
Most small business owners experience their business from the inside. They know their business inside and out, and understand why things are done the way they are. From that view, it can feel like the business is visible enough—and that anyone who needs what they offer should be able to find them.
But buyers experience your business from the outside. They’re searching, comparing, and making decisions quickly. If your business isn’t easy to find—or doesn’t clearly signal that it’s for them—buyers often pass without a second thought. Not because they’re uninterested, but because your business didn’t stand out or feel obvious in the moment. They didn’t realize that your company was, in fact, for them.
That gap between how visible your business feels to you and how visible it feels to buyers can quietly limit growth. You may be doing great work, but if the right customers aren’t finding you easily, fewer buying decisions ever get a chance to happen.
The reality is that buyers don’t get stuck in one place. They get stuck at different moments along the journey:
DISCOVERY
The right buyers don’t find you — or don’t see themselves in your message
You blend in with competitors, so nothing clearly stands out
Marketing feels scattered or overly dependent on referrals
EVALUATION
Your website or first impression feels unclear or overwhelming
Buyers don’t quickly understand what makes you different
There’s no obvious next step
CONVERSION
Buyers hesitate or say, “I need to think about it”
Follow-up feels manual, awkward, or time-consuming
You keep answering the same questions
LOYALTY
Customers buy once, then disappear
Referrals happen by chance, not design
There’s no clear path to repeat business or loyalty
A buyer-centric business closes that gap. It’s designed so the right buyers can find you more naturally, recognize themselves in what you offer, and move forward with confidence—turning visibility into real opportunities to buy.
What is the Buyer-Centric Method?
The Buyer-Centric Method is a simple, practical way to increase sales by making buying easier for your customers. It’s not a marketing tactic or a sales script—it’s a way of designing your business around how buyers actually make decisions.
Instead of relying on complicated marketing plans, constant promotion, or trial-and-error tactics, the Buyer-Centric Method focuses on improving the buying experience itself. Because when buying feels clear and natural, sales follow.
At its core, the method helps small businesses build a system that works in the background—supporting growth even while the owner is busy doing the work. It does this by helping your business:
Get found more easily by the right buyers
Be understood more quickly without long explanations or pressure
Guide customers more clearly from first interaction to decision
Deliver an experience buyers want to return to and recommend
When customers can move smoothly from first impression to purchase, sales increase naturally. Not because you’re selling harder—but because your business is doing a better job of supporting the buyer’s decision.
The result is steady, sustainable growth without the stress, guesswork, or expensive trial-and-error that so many small business owners face.
Buying doesn’t start with selling - it starts with being found.
Most small businesses are built from the inside out. They’re shaped around what the owner does, what they offer, and what they want to sell.
There’s nothing wrong with that. It’s natural.
But buyers don’t experience your business from the inside. They experience it as a sequence — how they find you, what they encounter, what makes sense to them, and what helps them decide.
And that first part matters more than most owners realize.
Buying doesn’t start with selling. It starts with being found.
Before a buyer ever considers your offer, compares your pricing, or talks to you, they have to encounter your business in a way that feels relevant and clear. They find you through search results, referrals, social posts, signage, conversations, or simply by noticing you in the course of their day. In that moment, they’re not deciding whether to buy — they’re deciding whether to pay attention.
If being found is confusing, inconsistent, or unclear, the buying process never really begins. Buyers don’t move forward to experience or engage with your business; they move on. And when that early part of the sequence isn’t designed intentionally, growth slows long before selling ever becomes the issue — even when everything else looks “right.”
WHY BECOME BUYER-CENTRIC?
The Buyer-Centric Method gives you a better option. It’s a system for building a business that naturally attracts buyers by making your business easier to find, easier to understand, and easier to choose. Over time, this way of doing business creates steady growth and higher profits—without pressure, gimmicks, or constant promotion.
When you learn the Buyer-Centric Method, you start seeing what was previously invisible. You notice where buyers get confused, where momentum stalls, and where small changes create outsized results. Decisions become clearer. Messaging simplifies. Effort starts producing traction instead of friction.
The business doesn’t necessarily get smaller — it gets clearer.
And clarity changes everything.
Who Should Become a Buyer-Centric Business
This is for small business owners who care deeply about what they’re building.
You don’t have to be new.
You don’t have to be stuck.
You just have to be ready to step back and see your business more clearly.
If you want growth and increased profits to feel intentional instead of chaotic — this work will resonate.
Hi. I’m Adam.
Welcome!
Before becoming a small business owner, I spent years as a bank executive. In banking, strategy isn’t optional. Regulators require clear, intentional strategic plans because they know something important: businesses that operate with clarity and direction are more stable, more profitable, and more resilient over time.
Most small businesses don’t have that kind of external pressure. No one is requiring you to step back, think strategically, or design how your business grows. You’re busy serving customers, doing the work, and keeping things running. And there’s always something more urgent than working on the business instead of in it.
But here’s what I’ve learned—from banking, entrepreneurship, and working with countless small business owners: how your business supports the buying decision matters more than almost anything else. When buying is hard or unclear, growth stalls. When buying is simple and natural, sales follow.
That’s why Buyer-Centric Business exists. This is a place for small business owners who don’t want to become marketers or salespeople—but who do want a business that attracts buyers, makes buying easier, and increases profits over time.
Welcome to Buyer-Centric Business. I’m glad you’re here, and I look forward to helping you bring clarity and direction to your business - by building it around the buyer.
-Adam Witmer-
WORK WITH ADAM
Visibility Scorecard
Complete our visibility scorecard to see how your buyer-centric your business is as it relates to the Buyer’s Journey and the Buyer-Centric Method.
Coming Soon!
Podcast
Listen to the Small Business BS Podcast where Adam Witmer, and co-host Jeff Gargas, share tips, strategies, and insights for small business strategy.
My Books
Adam is the author of the book The Buyer-Centric Small Business: A simple roadmap for more sales, faster growth, and repeat customers. Available in 2026.
Build a Buyer-Centric Business.
Make Buying Easier.
Increase Your Profits.
Join us as we learn to work on, not in, our businesses.
An Intentional Approach
When businesses feel heavy, it’s rarely because of a lack of effort.
More often, it’s because clarity is missing.
The Buyer-Centric Method helps restore that clarity — so growth feels simpler, decisions feel steadier, and your business starts working with you instead of against you.
Coming in 2026:
We Literally Wrote the Book on Buyer-Centric Business
The Buyer-Centric Small Business offers a framework for small business owners to shift their focus back on the buyer so they can get unstuck and grow their business into the profit-making machine they always dreamed it could be. Author Adam Witmer explores what it looks like to have a company that is focused on one thing: the needs of the buyer. This is done by understanding how a buyer experiences our small business and then by developing a clear path - the buyer journey map - to help buyers seamlessly move from one stage of their purchasing journey to the next. Being a consultant and entrepreneur himself, Adam shares real-life examples, provides motivation to focus on the buyer, and leaves readers with practical applications on how to create a buyer-centric small business.
The Podcast.
NEW IN 2025: Adam and fellow entrepreneur Jeff Gargas, discuss anything and everything related to small businesses. From marketing and sales to websites and business models, they bring a fun and relaxed approach to the sometimes intimidating topic of business.
Grow your business.
Become a Buyer-Centric Business
When businesses feel heavy, it’s rarely because of a lack of effort.
More often, it’s because clarity is missing.
The Buyer-Centric Method helps restore that clarity — so growth feels simpler, decisions feel steadier, and your business starts working with you instead of against you.
